By the developing of the communication’s material for the Brooklyn Steppers Marching Band it was decisive that it communicated a modern, authentic, vibrant and unified visual experience in order to enable the band to gain more support and funding.Role: Ideation | Research | Visual Designer
While briefing the director, the challenges such as the lack of congruence in their communications system appeared.
I presented the director with a plan of action where effort and time span of the project were outlined.
Several solutions were presented and we agreed on the vibrant, orange B with the name of the band in sturdy typographic style.
The elegant slab Caecilia was choosen as the typeface, for its friendly and open quality, orange and the outlined B were applied to their communications system